Branding
Branding
Beyou
Beyou
Overview
Overview
Beyou is a skincare brand that celebrates self-love and natural beauty, encouraging individuals to embrace their own unique glow with confidence. Beyou aims to inspire a journey of self-acceptance, helping users shine with radiant wellness and embrace their true beauty.
Beyou is a skincare brand that celebrates self-love and natural beauty, encouraging individuals to embrace their own unique glow with confidence. Beyou aims to inspire a journey of self-acceptance, helping users shine with radiant wellness and embrace their true beauty.
Approach
Approach
Inspired by brands like Hero., Dr. Jart+, and Innisfree; all using a wordmark logo. I've decided to also use a wordmark logo, but still making sure Beyou still has it's own identity by using the quicksand font which has rounded terminals and matching it with the colour blue that is normally associated with water and hydration.
Inspired by brands like Hero., Dr. Jart+, and Innisfree; all using a wordmark logo. I've decided to also use a wordmark logo, but still making sure Beyou still has it's own identity by using the quicksand font which has rounded terminals and matching it with the colour blue that is normally associated with water and hydration.
